Social Presence
Branding
The Instagram page before:
When I joined the team, I noticed that some stories were highlighted with outdated information, and there was posts that did not fit the 1:1 ratio on Instagram. It created a crowded look that was not pleasing to the eye.
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When students glance at our page, we want them to know the latest updates with a solid understanding of what we do.
The Instagram page now:
What I did to improve the brand image:
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Shortened the bio
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Archived the amount of highlights down to the most important ones with timeless information
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Archived posts that didn't match the theme
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Created a cohesive theme
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Made all of my posts 1:1 ratio (unless it was reels)
Technology
Linkt.ree:
We live in an interconnected world. It only makes sense that our organization is part of it! I created a Linkt.ree that has more information that highlights the Pop Up Shop's mission.
The website as of August 25, 2023:
A project that I'm currently working on is transforming the website. It is currently a calendar page, and it's bare with old information. I plan to get the new webpage running by October 2023 in the latest.
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The new website will include:
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Mission statement
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Services listed
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Ways to get involved
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Team members
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FAQ
I was able to get help from the College of Human Sciences' Communications team to create a landing page, that is also mobile-friendly, in the meantime!
Engagement
The Pop Up Shop's demographic is Gen Z; they have an aversion to professionalism and prefer informal conversations and settings. This reality may sound conflicting to how we market to them as an ISU-affiliated organization. However, I believe there can be a space to accommodate Gen Z's preferences without offending the university.
Down below are some examples that have been recently posted:
Educational
Posts
Stories
Personable
Capitalize on current social-media trends like the Survival Swipe Game:
Replying to comments:
Gen Z prioritizes humor when they get on social media. Especially, the slightly-morbid kind. We can see this during McDonald's launch of The Grimace Shake in the summer of '23. This post has had the most engagement in months. However, I intend to draw inspiration from the humor on Duolingo's well-liked Tiktok page rather than the dark humor from the Grimace Shake. This is to keep students interested and less intimidated by professionalism.
Informative
Throwing yourself out there to network, go on an interview or accept an award can be intimidating enough. We want as many students visiting us as possible. Therefore, offering knowledge of what there is to expect diminishes any fear one may have to use this resource. It's important to reduce any assumptions about what our services and process is like.
(For example, the Pop Up Shop does not require students to have a certain financial status in order to visit. This organization also allows students to grab clothing even if they don't plan on going to the Career Fair.)